Gustavo Villota, Co-Founder and Director of Cafe San Alberto
Gustavo Villota is from Bogotá and, together with his brother Juan Pablo, represents the third generation of a family that for more than 50 years has worked to bring the world the finest products from a land blessed in Colombia’s Quindío region. Both studied Business Administration at CESA, and after graduating each pursued different professional paths, unaware that they would later reunite to continue the family business—this time focused on celebrating the sensory experience and exceptional flavor of coffee.
Gustavo’s career has been oriented toward business, innovation, and marketing. He completed part of his academic training at the Lyon Business School in France and holds a Master’s degree in Business from the University of Toronto’s Rotman School of Management in Canada. He has built a strong professional trajectory within major multinational consumer goods companies, including L’Oréal, Johnson & Johnson, and Belcorp, where he focused on building iconic brands and developing innovative consumer propositions.
He has a particular passion for luxury brands and new product development, and he is deeply committed to achieving distinctive positioning for his beloved coffee.
In 2026, Gustavo was recognized by Forbes magazine as one of the 137 Leaders Updating Colombia, highlighting his contributions to innovation and business development in the country.
