UIC International Summit Bogota

María Fernanda Prieto is a Social Communication graduate from Pontificia Universidad Javeriana and holds a Master’s degree in Corporate Communication from IE.

Her professional experience has focused on communications leadership, public relations management, high-level government affairs, Customer Experience, and the design of high-impact stakeholder engagement strategies. As Head of Communications at Colombia’s Ministry of Commerce, Industry and Tourism, she led the interinstitutional coordination of the national tourism campaign “Colombia, the Country of Beauty” and supported the international promotion of Colombia as a tourism destination.

She currently serves as Senior Communications Consultant at Babel Comunicaciones, where she acts as Account Director for companies in the aviation and insurance sectors.

Liliana Báez is a systemic therapist and founder of Genoma del Ser.

She guides personal and organizational transformation processes through an integrative approach that combines structure, awareness, and purpose. Her work incorporates tools such as Family and Organizational Constellations, Neuro-Linguistic Programming (NLP), and therapeutic integration processes in expanded states of consciousness. Through these methodologies, she facilitates reconnection with the wholeness of the self, bringing the unconscious into awareness to restore internal and relational coherence.

Liliana also supports companies in systemic alignment processes focused on leadership, organizational culture, growth, professional development, career stagnation, staff turnover, and internal dynamics that impact sales and workplace relationships.

In addition, she advises individuals on U.S. B1/B2 and F1 visa processes, integrating not only technical preparation but also a strategic, structured, and systemic approach that strengthens each applicant’s clarity and confidence through personalized guidance.

With a background in Industrial Engineering and more than 19 years of experience in project management and logistics, she integrates structural expertise with human sensitivity in every process she facilitates.

She firmly believes in transforming at the root to create sustainable and lasting results.

Dr. Marcela Moyano, is a communications scholar, documentary filmmaker, professor, and higher education leader whose career spans more than two decades in media, education, storytelling, and community engagement. She earned her Doctor of Education in Educational Leadership from St. Thomas University, where her dissertation, Documentaries for Social Change: An Examination of Blooming Hope led to the development of two influential frameworks—the Participatory Action-Based Documentary (PAD) Model and the Participatory Action-Based Learning (PAL) Model—both designed to harness documentary film as a tool for social transformation.

Dr. Moyano’s academic background includes a Master’s degree in Communication Arts with a specialization in Public Relations from Barry University, a Bachelor’s degree in Communication Arts from St. Thomas University, and earlier studies in Mass Communication at Pontificia Universidad Javeriana in Bogotá, Colombia. She has taught a wide range of undergraduate and graduate courses, covering media theory, television production, ethics, public speaking, documentaries, global media, business communication, and more. Her publications—including articles on social justice, participatory documentary methods, and digital activism—reflect her commitment to exploring how media can empower communities and drive social change.

An accomplished presenter and researcher, Dr. Moyano has delivered papers and workshops at national and international conferences, addressing themes such as digital storytelling, child slavery in Haiti, social media and social justice, and the transformational power of film. Her creative work includes several documentaries, notably Blooming Hope: Harvesting Smiles in Port-de-Paix, an award-winning film recognized at the Miami International Film Festival. She has also served as executive producer for films such as United in Diversity (2024) and Stillness (2014).

Dr. Moyano has held significant leadership roles in higher education, including Director of the Institute for Communication, Entertainment, and Media at St. Thomas University and Program Coordinator for Communication Arts. Since 2015, she has served as Communications and Advancement Director and Professor at United International College, where she oversees the college’s marketing and communications strategy, develops recruiting campaigns, builds partnerships, facilitates media coverage, and teaches communications courses. Her work combines strategic communication, media production, and educational leadership to support institutional growth and student success.

Active in community and professional service, Dr. Moyano serves on the Board of Directors of United International College and the Board of Trustees of Fundación Unilatina in Colombia. She is also the long-standing Chair of the WLRN/PBS Community Advisory Board, contributing to public media initiatives and community outreach. Her work has earned her recognition such as “15 Noteworthy Art Professors in Miami” and the Leader Award from the St. Louidionor Association of Haiti. 

A multilingual educator fluent in English and Spanish, with knowledge of Italian and Creole, Dr. Moyano continues to advance her mission to use media, storytelling, and education as catalysts for justice, cultural understanding, and social empowerment.

Julio Andrés Rozo is the co-founder of Amazonía Emprende, an organization established in 2019 that provides innovative solutions to help companies achieve their decarbonization goals and generate measurable biodiversity gains through the restoration of the Amazon rainforest. Through strategic partnerships and science-based models, Amazonía Emprende works with leading global and regional institutions including the Inter-American Development Bank (IDB), Nestlé, Microsoft, Bancolombia, Banco Popular, and the World Economic Forum.

Julio is a recognized thought leader in ecosystem restoration and sustainable development. He serves as a columnist for the World Economic Forum, Forbes, and El Espectador, where he writes about environmental restoration, climate action, and regenerative business models. He is also the host of the podcast Restaurando Tu Finca, which focuses on sustainable land management and rural transformation.

His work has earned international recognition. He was named a LinkedIn Top Voice in 2022 and recognized as a Top Innovator by the World Economic Forum in 2021. In 2020, he was awarded the Environmental Merit Cross by the German Government for his contributions to environmental sustainability. In 2023, he was a finalist for the Caracol TV Environmental Award.

In 2018, Julio completed a 400-kilometer journey across the Amazon rainforest to identify and promote alternatives to combat deforestation, a milestone that further solidified his commitment to environmental advocacy and action.

He holds a Master’s degree in Environment and Development, as well as dual undergraduate degrees in Business Administration and Finance.

Mónica Monica is a Colombian entrepreneur, business leader, and creative professional whose career bridges Latin America and East Asia. Born in Ibagué, Tolima, and raised in a middle-class family in Bogotá, she experienced a happy and stable childhood before migrating with her family to the United States—an experience that marked a turning point in her personal, academic, and professional life.

Upon returning to Colombia, Monica began working in the floriculture sector, where she gained valuable industry experience and developed a deep understanding of international markets. After several years in the field, life led her to Japan, where she recognized an opportunity to serve as a bridge between Colombia and East Asia. This vision gave rise to Universal Flower Service a decade ago. Under her co-leadership, the company has grown to become the second-largest exporter of Japanese flowers in the world.

Today, Monica is co-founder and a member of the board of directors of the Universal Flower Service business group. The company specializes in producing and exporting Japanese flowers from Japan and Colombia to global markets. In addition to its core business, the group is actively exploring innovative ventures, including the commercialization of Asian products and audiovisual production powered by artificial intelligence.

Monica’s academic background reflects her multidisciplinary interests and creative drive. She holds a degree in Social Communication with an emphasis in Audiovisual Production from Universidad Javeriana. She also completed a diploma in Small Business Management and English as a Second Language at Unilatina. Further expanding her academic profile, she earned a master’s degree in Hispanic Literature and Spanish Language from the Universidad Autónoma de Barcelona, and more recently completed a master’s degree in screenwriting for film and television.

Combining entrepreneurial vision with artistic and literary training, Monica represents a unique blend of business acumen and creative innovation, positioning her as a dynamic leader operating at the intersection of culture, commerce, and global connection.