WANT TO MASTER DIGITAL MARKETING?

10 Week Digital Marketing Certificate Program starts Tuesday | 6:30 PM | June 9-August 11, 2020

4 Week Social Media Marketing Certificate Program starts Tuesday | 6:30 PM | July 7-28, 2020

What will I learn?
You’ll create real-world digital marketing strategies, with hands-on experience.

What can I accomplish?
You’ll be able to master digital marketing for targeted business growth.

What project will I do?
You’ll be required to work on a hands-on project to apply the concepts

ABOUT THE INSTRUCTOR

Prof. Ken is a growth marketing expert strategic leader, speaker, trainer, author, professor and founder of eknlinks.com. With over 25 years of leadership experience with top global brands and 15 years of experience in educating, training and motivating high-performance sales and marketing teams, he has been part of the digital world since 1999. Prof. Ken recently joined the faculty at United International College and has mastered techniques to grow businesses Online.

The Top 10 Things You’ll Learn with the Digital Marketing Certificate.

1. Analysis to understand brand’s marketing opportunities

2. Understand social media, and how to leverage it to expand your business.

3. Learn how to devise a strategic marketing campaign to improve engagement.

4. Conduct an SEO audit and Create a Google Ads strategy

5. Learn to promote your brand, earn customer trust and loyalty

6. Build relationships by writing and creating great content.

7. Learn how and when to use Facebook, and other social media outlets.

8. Learn to measure the conversion and the success of your campaign.

9. Define KPIs for Google Analytics and social analytics platforms.

10. Audit your current email marketing practices and improve current messaging

12Week Course-36 Hour Digital Marketing Certificate

12 Week Course (36 hours) covers the most important technical skills you’ll need to get started in digital marketing. Throughout the course, you’ll use the techniques and tools below to create real-world digital marketing strategies, developing your skills with hands-on experience.

Week 1
Understanding Brand Strategy & Brand Voice
You will learn how to create the foundation of a brand strategy & principles of digital marketing.

Week 2
Understanding KPIs & Demographics
You’ll learn to analyze and understand brand’s marketing opportunities in the digital landscape.

Week 3
Search Marketing – SEO- Conduct an SEO audit
Learn Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Week 4
Google Ads
You will get hands-on experience setting up Google Ads and Create a Google Ads strategy

Week 5
Social Media – Facebook, Instagram, LinkedIn, You Tube
Learn both organic and paid channels to get your brand’s message to your target demographic.

Week 6
Social Media – Select the channels, messaging, and ad units that will drive the most impact for your brand.

Week 7
Email Marketing – Learn how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Week 8
Email Marketing – Audit your current email marketing practices and improve current messaging.

Week 9
Google Analytics
Understand how to set key performance indicators (KPIs) to track and monitor success. performance.

Week 10
Google Analytics, Define KPIs for Google Analytics and social analytics platforms.

Week 11 & 12
Final two weeks of course will be used to apply all learnings in actual scenario for your business or simulated business Visit United.edu to learn more and to register.

What will I accomplish after doing this course?

Understand why social media is so important for business growth and learn the art of strategizing campaigns for brand promotion, aggregate users and build relationships, Create brand loyalty and convert maximum users, and Test the effectiveness of your campaigns.

What project am I expected to do?

All participants will be required to work on a hands-on project to apply the concepts. You will strategize and conceptualize a social media campaign around a product, with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.

What You’ll Learn with the Social Media Marketing Certificate.

1. How to develop a social media strategy
2. Integrating social media into
3. Understanding Social Media
4. Google Ads

5. How to create Facebook and Instagram Ads
6. How to use Email marketing
7. How to make it work all together

4 Week Course-12 Hour Social Media Marketing Certificate

4 Week Course (12 hours) covers the most important skills you’ll need to get started in social media marketing. Throughout the course, you’ll use the techniques and tools below to create real-world social media strategies, developing your skills with hands-on experience. You will be joining the Digital Marketing Class for 4 weeks. You’ll get to meet and work with fellow digital marketers and share best practices.

Week 1
Google Ads
You will get hands-on experience setting up Google Ads and Create a Google Ads strategy

Week 2
Social Media – Facebook, Instagram, LinkedIn, You Tube
Learn both organic and paid channels to get your brand’s message to your target demographic.

Week 3
Social Media – Select the channels, messaging, and ad units that will drive the most impact for your brand.

Week 4
Email Marketing – Learn how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

You will receive a confirmation e-mail after submitting your application with payment instructions. Please note that your seat is only secured until payment has been processed.

Digital Marketing Certificate Application

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Social Media Marketing Certificate Application

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