Bachelor of Science in Communications and Mass Media
(120 Credits)
Hybrid Modality: At least 51% online
Program Description
The Bachelor of Science in Communications and Mass Media is a 120 credit hour program that prepares students to assume positions in either the mass media industry or in the media department of any company or non-profit organization.
The program introduces students to the dynamic and multifaceted media industry with courses on photography, radio, television, film, public relations, web-based media, and animation. Students develop media literacy and production skills. The program offers courses that combine theoretical approaches with practical application of knowledge into curricula.
The program requires students to complete a 3 hour credit internship course at a media entity chosen by the student. The purpose of the internship is for the student to apply all learning acquired in the program, develop experience and ultimately open a pathway in the media industry.
Program Learning Objectives
- Analyze text and media strategy to become ethical driven and media literate.
- Produce visual content under the framing elements of media design and current technology applications.
- Create scripts for radio, television, broadcasting and web based media.
- Generate written, spoken and electronic messages applying all theories of mass and public communication.
- Promote a holistic approach in every communication medium.
- A.S. Business Administration
- A.S. International Business Management
- B.S. Business Administration
- B.S. International Business Management
- A.S. Communications and Mass Media
- B.S. Communications and Mass Media
- A.S. Travel and Tourism Management
- B.S. Travel and Tourism Management
- Master of Business Administration (MBA)
- Academic Performance
Curriculum
COURSE NUMBER | COURSE TITLE | COURSE TYPE | TOTAL COURSE CREDIT/CLOCK HOURS |
General Education | 30 | ||
MAC 115 | College Algebra | General Education | 3 |
ENC 134 | English Composition I | General Education | 3 |
ENC 224 | English Composition II | General Education | 3 |
EUH 221 | Western Civilization | General Education | 3 |
PHI 225 | Critical Thinking | General Education | 3 |
IHD 234 | Holistic Human Development | General Education | 3 |
PHI 202 | Ethics | General Education | 3 |
PCB 221 | Ecology and Sustainability | General Education | 3 |
Gen. Ed Electives – 3 Credits Required | |||
SGY 201 | Sociology | General Education | 3 |
PSY 201 | Psychology | General Education | 3 |
Gen. Ed Language Electives – 3 Credits Required | |||
ITA 101 | Italian I | General Education | 3 |
SPA 101 | Spanish I | General Education | 3 |
POR 101 | Portuguese I | General Education | 3 |
FRE 101 | French I | General Education | 3 |
Core Credits | 36 | ||
MMC 101 | Introduction to Mass Communications and Media Literacy | Core/Required | 3 |
SPC 134 | Introduction to Public Speaking | Core/Required | 3 |
MMC 224 | Speaking on Radio | Core/Required | 3 |
FIL 201 | Film History and Criticism | Core/Required | 3 |
MAN 223 | Business Expo | Core/Required | 3 |
IHD 136 | Self Empowerment | Core/Required | 3 |
MMC 324 | Speaking on Television | Core/Required | 3 |
PUR 302 | Public Relations | Core/Required | 3 |
RTV 324 | Broadcasting Production and Editing | Core/Required | 3 |
MMC 316 | Writing for the Media | Core/Required | 3 |
MMC 416 | Documentaries | Core/Required | 3 |
MMC 432 | Internship | Core/Required | 3 |
Recommended Electives – 54 credits required | 54 | ||
ART 224 | Graphic Design | Elective | 3 |
CIS 235 | Microsoft Technology Applications | Elective | 3 |
IHD 138 | Personality Enneagram | Elective | 3 |
MMC 234 | Ethics and Mass Media | Elective | 3 |
MAR 212 | Social Media | Elective | 3 |
JOU 105 | Introduction to Journalism | Elective | 3 |
COM 242 | Business Communication | Elective | 3 |
PGY 201 | Photography | Elective | 3 |
HLP 131 | Stress Management and Yoga | Elective | 3 |
MMC 326 | Media Law | Elective | 3 |
RTV 402 | Production Management | Elective | 3 |
ART 326 | Animation | Elective | 3 |
ARH 324 | History of Art | Elective | 3 |
ART 416 | Webpage Design | Elective | 3 |
MAR 412 | Advertising | Elective | 3 |
ART 416 | Animation II | Elective | 3 |
VIC 401 | Infographic Design and Data Visualization | Elective | 3 |
THE 301 | Theater and Performing Arts | Elective | 3 |
HLP 221 | Yoga and its Philosophy | Elective | 3 |
ART 101 | Drawing | Elective | 3 |
HLP 223 | Balanced Life with Tai Chi | Elective | 3 |