Business

Written by Prof. Jack Rose

Miramar, Florida – Students in Professor Jack Rose’s Business Expo class were invited to attend the recent Miami International Trade Mart Show on March 8^th held in Miami Gardens. This B2B trade show included vendors showcasing their products in various categories, including luggage, household, health and beauty, party supplies, disposable goods, picture frames, calendars and other paper products, area rugs, electronics and more.

The students interacted with many of the vendors who shared their experiences with the business majors. Jodi Meserve of IG Design Group Americas Inc. encouraged students to take advantage of any and all opportunities that come their way. Jodi is an expert on global sourcing and the students learned about the importance of using Excel spreadsheets. Traveling all over the world, Jodi shared that she does not speak any other language, but preparation and research of potential clients were very important. “You establish a relationship, ask about their customer want and styles, colors they like, and then you build a presentation geared specifically to their business.” Professor Rose added, “Just like music is the universal language, spreadsheets and numbers speak volumes without uttering a word.”

These budding entrepreneurs were attending the trade show since their final project is to execute their own business expo. Attending the trade show were students, Elona Dushku, Renata Diniz, Valentina Perez, and Quynh Truong. All of the students said the trade show was a great experience and they enjoyed seeing a live trade show since most of the trade shows have been virtual the past yar. “Speaking with these vendors was very special,” Valentina added.

Written by Prof. Jack Rose

Miramar – Students in Professor Jack Rose’s Business Expo class presented their First Virtual Business Expo on Thursday, September 17th through Zoom.us, from 10:00 a.m. to 12:00 p.m.

In the past, the business expo was held in the school’s Dr. Moyano Auditorium at United International College, 3130 Miramar Parkway, Miramar, Florida. Due to the current COVID-19 situation, the students attended the Virtual National Small Business Expo held on August 4^th and 5^th. Professor Rose emphasized that one of the most important words in business is flexibility and while the students looked forward to this event that always had a large attendance allowing the students to interact with potential clients, the need to promote their products and services had to take on another venue. Thus, the First Virtual Business Expo was conceived.

Tuong Hoang plans to open Queen Beauty Nail Salon offering not only manicures and pedicures, but skin care services through various facial treatments, waxing and threading.

Hong Nguyen’s business is Dream English Center where people who want to improve their English skills in her native Vietnam, in Nghe An countryside. She plans on offering a quality-learning environment for young children, teenagers, and adults.

Alix Paez, a native of Venezuela, is passionate about the make-up industry and believes that makeup can be used as a therapeutic instrument, since it also increases and transforms the clients mood and self-esteem.

Tram Tran’s business enterprise is Beauty Hair Salon and believes that proper hair care and treatment contributes to an increase in self-confidence.

Binh Nguyen also looks forward to opening her own nail salon providing excellent nail care and other services in a relaxing environment.

Students submitted their written Sales Promotion Plan as their final term project.

For further information, please contact Professor Rose at jrose@unilatina.edu